Zac Keeler

I'm Zac Keeler, a designer with 20+ years of experience turning brands into digital products. I started my career translating brand systems into web experiences and e-commerce platforms before expanding into native apps, product ecosystems, and the design systems that connect them. I've led teams through pivotal moments at Oakley, Stance, GoPro, InVision, and most recently Experian, where I managed product design. Throughout that journey, I've always believed design, brand, function and usability deserve the same level of attention.

Today I'm focused on the intersection of design and AI, building workflows that preserve hands-on design integrity while accelerating execution for prototyping and building ideas that can be experienced live. Using tools like Figma, Claude Code, ChatGPT and modern motion tools, I work to close the gap between design intent and production-ready experiences. My goal isn't to replace design with AI, but to create better processes to achieve the final design translated seamlessly to the intended outcome for the experience.